Plagiarism Essay Example | Topics and Well Written Essays - 1250 words - 4

Plagiarism - Essay Example Electronic communication has become prevalent in the modern era, such as through the internet or telephone. In particular, the internet has become a popular method of spreading information, both positive and negative (Buttle, 1998). Other potential WOM mechanisms that are not included in Arndt’s definition are forms of written communication such as e-mail, letters and faxes. The second problematic aspect of this definition is that the person communication is considered to be unassociated with the item that is being discussed. Consumers are becoming more wary about how independent advice from a third party is, but WOM remains an influential source of information. Many businesses have been working to try and take advantage of the ability of WOM to promote goods or services, by playing a direct role in the recommendation process. For example, relationship marketing uses the approach of rewarding customers who recommend family or friends. Likewise, the use of reciprocal referrals has been developing in many businesses (Stokes & Lomax, 2002). One form of this is schemes that are known as Member Get Member (MGM). In addition, network marketing has developed to the extent that the personal relationships that an individual has and that clients have, have become crucial in the development of sales. The fact that this form of recommendation is often successful shows that although the person giving the recommendation is not independent, there is still a significant effect on behaviour, and thus, it is a WOM activity. These arguments have resulted in the development of a more up-to-date definition of WOM, which is all communication that occurs between people that focuses on either products or services, where the communication is believed to be impartial by the receiver (Stokes & Lomax, 2002). The use of personal referral is often considered to be a highly effective method of influencing the behaviour of consumers.

Economic growth in China and its impact on American economy Essay - 1

Economic growth in China and its impact on American economy - Essay Example The developed nations have understood that after the implementation of the quota free regime, the Republic of China has captured and secured major share of the industrial and production activities. The Golden Age of the China started soon after its amalgamation with World Trade Organization. The membership of World trade Organization has been of economic and industrial benefits for the country. Secondly, the normalization of the Communist China’s diplomatic relationship with United States, have further boosted the momentum of Chinese economic activities. These two events are important because they signify the recognition of Chinese economy by United States and the world economic community as an equal partner. Since its membership, the country has become an important member of the world economic community and plays an important role in the global economy. The partnership with WTO has increased the scope of China’s market for international trade and investment, and has opened up the World economy for unrestricted China’s exports. Economic analysts have viewed the so far progress positively, and considered it as a positive force for China’s economic development, however others believed that the competition of foreign imports and foreign enterprises in China might destroy important domestic enterprises in China’s agricultural, manufacturing and service sectors. WTO membership will hasten the relative decline of the agricultural sector and the relative rise of service sectors dealing with financial services and telecommunication. Secondly, the state sector will decline relatively to the non-state sectors and efficiency in Chinese enterprises will increase with foreign competition when tariffs are lowered and foreign firms can enter the Chinese market. Although the concerns of the analysts have come up to be true, however the Chinese government’s investment friendly policy and availability of local, cheap and skilled labor