Friday, October 11, 2019

Marketing startegies of kfc Essay

Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana. His father died when he was five years old, forcing his mother to work at a canning plant, and leaving her eldest son to care for his two younger siblings. After he reached seven years of age, his mother taught him how to cook. After leaving the family home at the age of 12, Sanders passed through several professions, with mixed success. In 1930, he took over a Shell filling station on U.S. Route 25 just outside North Corbin, a small city on the edge of the Appalachian Mountains. It was here that he first served to travelers the recipes that he had learned as a boy: fried chicken and other dishes such as steaks, country ham, and pancakes. Originally using his own dining room table, in 1934, he purchased the larger filling station on the other side of the road and expanded to six tables By 1936, this had proved successful enough for Sanders to be given the honorary title of Kentucky colonel by Governor Ruby Laffoon. The following year he expanded his restaurant to 142 seats, and added a motel he purchased across the street, naming it Sanders Court & Cafà ©. Sanders was dissatisfied with the 30-minute duration it took to prepare his chicken in an iron frying pan, but he refused to sacrifice quality by deep frying the product. If he pre-prepared the chicken in advance of an order, there was inevitably wastage. In 1939, the first commercial pressure cookers were released onto the market, predominantly designed for steaming vegetables. Sanders bought one, and modified it into a pressure fryer, which he then used to fry chicken. As well as reducing production time to be comparable with deep frying, the new method produced flakier, moister chicken. In 1940, Sanders finalized what came to be known as his Original Recipe of 11 herbs and spices. Although he never publicly revealed the recipe, he admitted to the use of salt and pepper, and claimed that the ingredients â€Å"stand on everybody’s shelf†. After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee and wearing a black frock coat (later switched to a white suit), a string tie, and referring to himself as â€Å"Colonel†. His associates went along with the title change, â€Å"jokingly at first and then in earnest†, according to biographer Josh Ozersky. History KFC (Kentucky Fried Chicken) is a fast food restaurant chain which specializes in fried chicken and is headquartered in Louisville, Kentucky. It is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, a colorful figure who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders†, Harland became a legendary figure of American cultural history, and his image remains prominent in KFC advertising. However, the company’s rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, and the country is now the company’s most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC primarily sells fried chicken pieces and variations such as chicken fillet burgers (chicken sandwiches [US]) and wraps, salads and side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by  PepsiCo. Its most famous product is pressure fried chicken pieces, seasoned with Sanders’ â€Å"Original Recipe† of 11 herbs and spices. The exact nature of these ingredients is unknown, and represents a notable trade secret. Larger portions of fried chicken are served in a distinctive cardboard â€Å"bucket†, which has become a signature product of the chain since being introduced by franchisee Pete Harman in 1957. KFC is known for the slogan â€Å"finger lickin’ good†, which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good†. Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Marketing Strategies Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Marketing Strategies of KFC KFC IS synonymous with chicken. It has to be because chicken is its flagship product. The latest they have on offer is the marinated hot and crispy chicken that is â€Å"crrrrisp and crunchy on the outside, and soft and juicy on the inside†. It gives you a regular Pepsi with this at nothing more than just Rs. 39. But make no mistake, while this is a rage across the world, and in our very own Bangalore, KFC has made sure one other thing: it doesn’t want to alienate the vegetarian community â€Å"that gave birth to the vegetarian menu†. It means you can be veg and yet be at KFC. KFC offers a wide range of vegetarian products such as the tangy, lip-smacking paneer tikka wrap ‘n’ roll, the veg de-lite burger, and the veg crispy burger. There are munchies such as the crisp golden veg fingers and crunchy golden fries served with tangy sauces. If you are veg and looking for a meal, you can combine the veg fingers with steaming, peppery rice and a spice curry. The mayonnaise and sauces don’t have egg in them. Sharanita Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent. The non-vegetarian is the obvious target customer because, as Ms. Sharanita points out, Bangalore and the rest of south India have over 70 per cent non-vegetarians. But she also observes that chicken is KFC’s strength. KFC’s vegetarian menu is almost exclusive to India and is the most extensive. Most countries either do not have a vegetarian menu, and some which do, have a burger at the most. â€Å"Contrary to affecting chicken sales, the presence of a vegetarian menu has made the brand more relevant to a wider cross-section of the consumer society. This is essential as we grow the brand across the country,† says Ms. Sharanita. The KFC menu strategy is to â€Å"balance standardisation and localisation†. The localisation works in two ways: to modify a standard chicken product with a different topping or sauce; and to have a vegetarian menu, where necessary, along with the flagship product, chicken. The localisation exercise is undertaken in every country. â€Å"The U.S. and European markets have a traditional KFC menu based on chicken burgers and wraps, while Asian markets like India have been more experimental and adventurous. Here, they have rice meals, wraps, and sides. The change is imperative as Asian tastes can be very different from Western ones,† Ms. Sharanita observes, adding that KFC learnt very early the high demand for vegetarian products in India. KFC has taken care to maintain safeguards on the production of its non-vegetarian products in response to observations by People For Ethical Treatment of Animals that chicken were not being treated humanely by suppliers. The debate has been on for years now and animal rights activists have prompted companies to adopt stringent measures. Pankaj Batra, Director, Marketing, Indian Sub-Continent, Yum! Restaurants International, observes: â€Å"KFC is committed to the well being and humane treatment of chickens. We require all our suppliers to follow welfare guidelines developed by Yum! Restaurants International, U.S.A., with leading experts on their Animal Welfare Advisory Council. In India, we source chicken from Venkateshwara Hatcheries Limited (Venky’s), which is one of the leading and respected organised players in the poultry farming business. They also supply chicken to several reputed hotel and restaurant chains in the country. We respect the Indian law and our guidelines completely adhere to them.† Ms. Sharanita points out that while KFC’s brand standard products are their strength throughout the world, KFC works around the core and gives consumers products with a familiar taste, especially â€Å"important in a country like India that is home to such distinct and different food habits†. All KFC outlets offer its customers with various forms of incentives to buy its Chicken. Using coupons that one can acquire after spending a particular amount over a period of fixed time, customers can enjoy the benefits of free meals or free add-ons. Additionally they provide meal vouchers and exciting offers in their print ads, which the customer must cut and bring along. KFC in India The first Indian KFC opened in Bangalore in June 1995.[198] Protests ensued from left wing, anti-globalisation and environmental campaigners, as well as local farmers, who objected to the chain bypassing local producers.[199] Many Indians were concerned about the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions.[200] The protests came to a head in August 1995, when the Bangalore outlet was repeatedly ransacked.[198] KFC Bangalore demanded, and received, a police van permanently parked outside for a year.[199] Rural activist M. D. Nanjundaswamy subsequently claimed KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed.[201] Former environment minister Maneka Gandhi joined the anti-KFC movement.[201] KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat.[202] A second store opened in Delhi, but was closed by the authorities soon afterwards, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. The two stores only managed to attract a limited, affluent clientele, and KFC decided to abandon the Indian market. KFC returned to India in 1999, with a new Bangalore outlet. This was the sole KFC in India until 2004, when the chain began to expand, albeit with a makeover and a range of new vegetarian dishes. As of December 2012, there were 280 KFCs in the Indian market. As well as the standard KFC offerings, the chain sells a chickpea burger and hot wings with chilli lemon sprinkles.

Thursday, October 10, 2019

Quals Direct Knowledge Task Essay

1.1 Define the following types of abuse: • Physical abuse is defined as the use of physical force that may result in bodily injury Sexual abuse is any sort of non-consensual contact Emotional/Psychological abuse is a form of abuse characterized by a person subjecting or exposing another to behavior that may result in psychological trauma. Playing mind games, shouting and threatening behavior. Financial abuse telling you what you can and connot buy or requiring you to share or take control of your bank account and with holding monies from you. Institutional abuse is the mistreatment, neglect or inadequate care and support of adults in groups. Self neglect is failure of one adult to take care of himself or herself. Neglect by others ignoring the persons medical or physical care needs, Deliberate and unnecessary deprivation of a resource to the service user. Your assessor is happy with your answer to the above question. Good answer 1.2 Identify the signs/or symptoms associated with each type of abuse. physical abuse bruises withfound in different states of healing, small clusters indicating finger marks, friction burns from carpets, injuries inconsistent with explanation, reluctance to seek medical help Sexual abuse bruises and bleeding round the rectal and vaginal areas, stained or torn underclothes or night wear, love bites, overt sexual behavior or language not previously used or conversely fear of any type of physical contact.  Emotion/psychological abuse symptoms of stress, on set of bed wetting, anxiety, tearfulness, low self esteem, unexplained paranoia and lack of eye contact. Financial abuse suddenly unable to pay bills or purchase necessities, unexplained withdrawals from saving Institutional abuse lack of privacy around toileting and bathing, lack of giving a choice of food, bedtime, clothing Self neglect lack of attention to personal care needs, rashes, pressure sores, dirty clothing and or wet, weight loss. Neglect by others lack of attention given to personal care needs, failure to ensure privacy and dignity, dirty clothes, rashes, being left alone for long periods of time. Your assessor is happy with your answer to the above question. 1.3 Describe factors that may contribute to an individual being more vulnerable to abuse factors may include if the individual has a mental disability such as dementia or not having the mental capacity. If the individual is secluded or isolated or vulnerable there could be factors for the abuser which could include the abuser having lack of training, also abusing their power. Sometimes personal issues have a part to play which could include the carer/abuser being stressed or having a history of abuse and continuing the cycle. The factors include if one has low self esteem or self worth. if they have had abuse before, nobody to protect them, and the mentally ill. Other factors could be they may not be aware of their rights, may not be able to express themselves clearly. their home may unsuitable with no aids or adaptations to help give appropriate care. Your assessor is happy with your answer to the above question. Outcome 2 know how to respond to suspected or alleged abuse 2.1 Explain the actions to take if there are suspicions that an individual is being abused. Always report suspected or alleged abuse to the appropriate person(s), record the facts on appropriate paperwork, listen do not judge, stay calm and collected, do not tamper with any evidence. Appropriate persons to report suspected or alleged abuse would be to my manager first of all, police, social workers, family(if family is not the abuser) and possibly their doctor. Your assessor is happy with your answer to the above question. Who would be the appropriate person to report to? well answered 2.2 Explain the actions to take if an individual alleges that they are being abused Always establish what it is that has occured and report any suspicions to the appropriate manager. Reassuring the individual at all times take every allegation seriously. Always date the paperwork and have it signed by any witness (if any). take photos of any evidence if possible. Speak clearly and precise and avoid any leading questions. Your assessor is happy with your answer to the above question. 2.3 Identify ways to ensure that evidence of abuse is preserved Always record facts immediately dated and signed (by any witnesses also), report any evidence immediately to line manager, do not tamper with any evidence. Taking Photos if possible, and try avoiding any leading questions that may make them think alternatively to the situation. Your assessor is happy with your answer to the above question. What other steps might you take to preserve the evidence? You have mentioned some ways in the previous question could you ple those points and a few others you can think of. Outcome 3 Understand the national and local context of safeguarding and protection from abuse 3.1 Identify national policies and local systems that relates to safeguarding and protection from abuse National policies – safeguarding vulnerable groups act 2006, the vetting and barring scheme run by the Independent Safeguarding Authority (ISA), Criminal Records Bureau, Human rights act 1998. Local Systems – Safeguarding Adults Boards, Safeguarding policies and procedures for vulnerable adults. Data Protection Act 1998 Care standards Act 2000 Health and social care act 2008 The Equality Act 2010 No secrets, Department of Health 2000 Your assessor is happy with your answer to the above question. Amanda I can clearly see you get this question however The Police and CQC are not national polices or or local systems. This facts question fully http://www.ageuk.org.uk/Documents/EN-GB/Factsheets/FS78_Safeguarding_older_people_from_abuse_fcs.pdf?eps 3.2 Explain the roles of different agencies in safeguarding and protecting individuals from abuse The police – their role is to safeguard vulnerable adults, investigate all reports of vulnerable adult abuse and protect and  uphold the rights of vulnerable adults. The CQC – – to monitor and provide guidance on what all health and social care providers must do to safeguard vulnerable adults from abuse, the safeguarding policies, procedures and systems developed are in place to prevent vulnerable adults from being abused. Social services – Their role is to build managing safeguarding risks and benefits in care planning, review care plans, identify and respond to any concerns, lead and support enquiries in in the events of any abuse or neglect. Clinicians – Report incidents of abuse neglect or undignified treatment, follow up referrals, consult patients taking responsibility for ongoing care, lead and support enquiries where there is need for clinical input. Health care provider – Show leadership and routinely monitor activity, meet the required service quality standards, train staff in safeguarding procedures, investigate and respond effectively, take disciplinary action against staff who have abused or neglected people in their care. Social care and health commissioners – Build safeguarding into commissioning strategies and service contracts, review and monitor services regulary, intervenewhere services fall below fundamental standards or abuse is taking place. Your assessor is happy with your answer to the above question. This leaflet will help you answer this question fully http://www.pasauk.org.uk/upload/public/featurebox/Safeguarding%20Adults.%20Roles%20and%20responsibilities%20in%20hea 3.3 Identify reports into serious failures to protect individuals from abuse A report about Orchid View care home in West Sussex that failed to ensure that the vulnerable adults were adequately protected from risks, including the risks of unsafe practice by its own staff. it was revealed that residents at Orchid View care home in Copthorne, west Sussex, were given  wrong doses of medication, left soiled and unattended because of a lack of staff and suffered because of serious failures in the home’s management. There was institutional abuse throughout the home which lead to the deaths of 5 residents. After an investigation the CQC found it had failed to meet eight of it essential quality and safety standards. The inquest heard that Jean Halfpenny, 77, was given an overdose of blood-thinning drug warfarin while at Orchid View, Which had failed to monitor and administer her medication properly. One of the staff at the care home said she was asked to shred forms after Halfpenny had been admitted to hospital for bleeding. The coroner heard that the Orchid View manager Meera Reed, looked at the medication administration record (MAR) brought into the office by a nurse and said â€Å"We can’t send her to hospital wit those. they will shut us down.† Five people were arrested, including some on suspicion of manslaughter by gross negligence in relation to Halfpenny’s death, but insufficient evidence existed to support a prosecution and the case was passed to a coroner. Your assessor is happy with your answer to the above question. Some good research has gonr into the answer for this question 3.4 Identify sources of information and advice about own role in safeguarding and protecting individuals from abuse My manager, colleagues My companies policies and procedures Local authority services department like social services The internet Care Quality Commission Books Independent Safeguarding Authority health and social care act 2015 Your assessor is happy with your answer to the above question. The 2015 Care Act perhaps? well answered Amanda Outcome 4 Understand ways to reduce the likelihood of abuse 4.1 Explain how the likelihood of abuse may be reduced by: • Working with person centred values • Encouraging ac choice and rights Person centred values include the individuality of the person, the rights of the individual, choice, privacy, independence, dignity, and the individual being respected. If person centred values are taken into consideration when supporting an individual there is less likely to be abuse as all the staff will be working in the same way. If a person is considered to have a say in what he or she wants and is at the centre of any decision, it will be more unlikely that there is abuse. I always put the service users i work with at the centre of any decision about them and they are an active partner in their own care. service user decide what to do, shower, wash or bath, what clothes they want to wear and are treated with dignity, respect, confidentiality and are able to make their own choices. Active participation is a way of working that recognises an individuals right to participate in the activities and relationships of everyday life as independently as possible. So if the individual participates actively in their daily activities, then the risk of abuse is low. For example I would prompt the service user to pick out what clothes they would like to wear, what meals they would like and encourage them to take part in preparing and cooking the meal the way they like it. Individuals are supported to make their choices in anything they want, like food or drink, what to wear, whether they want a bath, shower,, or wash. No individual will choose something that will hurt them self therefore abuse is reduced to the minimum. Individuals rights are promoted throughout the service, service user have the right to as they wish to do and if its what they want as long as it is not dangerous, a risk assesment will then be done to stop any abuse happening. I ensure that i promote service users’ rights and choices by allowing them to make their own choices and support them to have the same rights of anyone else. Your assessor is happy with your answer to the above question. Excellent answer 4 .2 Explain the importance of an accessible complaints procedure for reducing the likelihood of abuse The complaints procedure gives the complainant the right to be heard and supported to make their views known. an accessible complaints procedure is understandable and easy to use. It sets out clearly how to make a complaint, the steps that will be taken when the complaint is looked into. An accessible complaints procedure resolves complaints more quickly as the complainant feels that they are being listened to and their complaint is is taken seriously. Making sure that abuse will not be tolerated in any form and encourages the complainant to not accept this. If a staff member is being abused, it would be reported to the line manager as an informal grievance, employees should aim to resolve most grievences informally with their line manager and are therefor encouraged to discuss all matters openly as they occur. If the grievance cannot be settled informally then it should be raised through the formal procedure of a grievance. Formal Grievance should be raised with their line manager or next level of management if grievance is related to the line manager, in writing, at the earliest time. the manager will organise a meeting within 5 working days, Employees will be allowed to explain their complaint,and suggest a way it should be settled. meeting could be ajourned if the manager feels they need further advice. the manager will give full consideration to the complaint and confirm the outcome in writing. Your assessor is happy with your answer to the above question. You have looked at this question from the perspective of the client. How about the staff who may be getting abused please include colleagues in this answer Outcome 5 Know how to recognise and report unsafe practices 5.1 Describe unsafe practices that may affect the well being of individuals Unsanitary conditions can spread infection as cross-contamination can occur and can affect the well being of the individual and others. examples of these unsanity conditions can be dirty kitchen work surfaces and equipment, improper hand washing, not covering hair when cooking can pose a risk, as can not reporting faulty equipment when working or not, having cleaning materials can also be unsafe. Not having risk assessments in place when a service user hurts themselves, Staff not checking when service user is ill or unsteady on their feet. Staff not recording in the care plan any issues if a services is unwell or unable to support themselves as much, not monitoring their wellbeing. Other unsafe practice that can amount to abuse is leaving a service user on the toilet too long, ignoring or not listening to them.  Marks on the body not taken seriously and not listening to complaints can put them at more danger, harm and risk of abuse. staff that are untrained or have out of date training, unsanitary uniforms can spread infection to clients and other colleagues, Management giving their colleague/s a large work load, making them exhausted and having a lack of concentration. Your assessor is happy with your answer to the above question. You have looked at this question from the perspective of the client. How about the staff who may be getting abused please include colleagues in this answer 5.2 Explain the actions to take if unsafe practices have been identified If I identify unsafe practice then I must follow the whistle blowing procedure and report to the appropriate person. I will report to my manager immediately or if it involves my manager then I would report it to another appropriate person. I will monitor all unsafe practices and make sure that I record and report in full all the evidence, then I will talk to my manager as I am aware all unsafe practices are dangerous that could cause harm. Your assessor is happy with your answer to the above question. 5.3 Describe the action to take if suspected abuse or unsafe practices have been reported but nothing has been done If suspected abuse or unsafe practices have been reported but nothing has been done in response or if it has to do with my manager then I would report it to the next level or manager. Then I would report to the social worker and safeguarding team and to the care quality commission and even the police depending on the response i get. Your assessor is happy with your answer to the above question.

Wednesday, October 9, 2019

Network analysis Essay Example | Topics and Well Written Essays - 1500 words

Network analysis - Essay Example Having many connections would mean an opportunity from a businessman’s point of view. While it is true that a network could exactly do this, its general meaning does not literally mean that one must confine its application in the business context alone. A network is everywhere and since the earliest time of the human existence it already existed for as long as the presence of communication, interaction and the ability of social beings to relate with each other in myriad ways were remarkably present. Today, everyone has personal connection, but the good point with a network is the opportunity that one’s network could also be part of somebody else’s. No one could contest that if one would based it on the observation, this is the product of the ability of each individual to relate to everyone in a specific way using technological innovation. There are many ways on how to allow a person to relate with the other. In fact, today there is a maximum effort that people in itiated. Technology has played a crucial role in ensuring successful network. Apple Incorporated is just one of the companies trying to innovate possibilities on how to explore the ultimate potential and concepts behind a network. The presence of mobile gadgets, created to enhance communication is in reality tries to augment the full potential of the management context. In other words, a network in great detail has substantial application in creating social connection in the digital age and in the networked society (Papacharissi, 2011; Van Dijk, 2005). Network therefore nowadays is strongly powered by the existence of advanced technology and new technological innovations in the future. It would be easy to keep in touch with someone and to keep information flows around in a fast pace. In the presence of these advantages, companies, organizations and individuals learn to appreciate the fact that in the management context there must have many things that need to be considered when a ne twork has to be taken into account. A network is therefore a complex concept because technology which is constantly innovating tries to influence it in many ways. This means that a network changes dynamically as technology itself modifies its forms in a vigorous way. Network therefore is about connection, in which today’s advanced society could also mean as the use of technology in connecting people and allowing almost everyone around the globe to keep in touch dynamically in the most possible and even convenient way in the age of globalisation and digital revolution (Grewal, 2008). This is a stong image depicted by a society that has burly dependence on the emergence of technology and other related technological innovation that is particularly linked up with information. The emergence of social networking media is a fundamental example how network is integrating social and technological concerns. With the aid of technological advancement, it is now easy to connect everyone a nd be part of the whole network that allows each member to freely communicate, interact and exchange remarkable information. In other words, the emergence of major social networking platforms for instance is just a remarkable indication how people place the modern network into high level of exploitation. Many people have seen the power of the

Tuesday, October 8, 2019

Explain how psychological and sociological insights help nurses to Essay

Explain how psychological and sociological insights help nurses to understand health lifestyles on smoking tobacco - Essay Example Psychology is the study of behaviour through emotions and processes, with strong focus being put on the measurement and observance of behaviour . Psychology focuses on understanding the reasons that people (or other species) behave in particular ways. Some examples of psychological drivers are: personality, conformity to the environment around them, stress and coping mechanisms, values and influence of other members of society such as through peer pressure . In terms of health, psychology can be used in research to provide public health in a beneficial manner . This essay will focus on a few specific psychological drivers: influence of society, the sense of self worth, health locus of control theory and the role of nutrition and health. Sociology in contrast is the study of the social factors that surround individuals and how they affect every aspect of their life, such as decision making, health, illness and health care. Sociologists study how social forces promote some factors in i ndividual’s lives while repressing others, as well as the drivers behind this. Some examples of sociological drivers include: financial status, region that the individual lives in, environmental factors such as pollution and socioeconomic factors such as class . This essay will focus on several sociological drivers and how these affect individual’s decisions to smoke. ... Understanding why people make the decisions they do, and the role that different factors play in their decision making process plays a large part in the ability to understand and empathise with patients . This, in turn, makes the role of nurses in promoting health and in dealing with patients in general easier. Psychological Drivers One key psychological driver of behaviour is the influence of society. Smoking has always been very heavily driven by society, by trends and by advertising, particularly in movies. The prevalence of smoking as a form of recreation, of stress relief and for socialisation has been a large driver for smoking in many individuals, as well as peer pressure towards smoking particularly in adolescents. Throughout much of the early 20th century there was strong social pressure for men to begin smoking, with it considered to be a male orientated activity. In this time period few women smoked, as it was considered to be unseemly, and there was strong social disappro val. Towards the latter half of the 20th century smoking in women became more accepted, and the differences in smoking between genders decreased substantially, at least in developed countries. However, in developed countries there is still a strong difference in gender based mortality as a consequence of smoking, as death from smoking is generally related to many years of accumulated toxins . An important aspect of psychology is the way an individual views themselves. People hold a general representation of themselves mentally, which can encompass appearance, emotions, behaviour, self-worth as well as many more aspects. This representation of self often does not match the

Monday, October 7, 2019

BUSINESS LAW Essay Example | Topics and Well Written Essays - 1250 words

BUSINESS LAW - Essay Example The Parliament of United Kingdom can make whatever laws it wishes. There are number of areas where the legal rules of the Parliament of United Kingdom are applied. Public Acts are made by the Parliament of United Kingdom, and they are related with the issues relating with the general public. On the other hand, Private Acts are those Acts that encompasses the legal structure for the private or particular institutions or individuals. Furthermore, the Acts of Parliament can be identified with the functions. For example, sometimes, the members of Parliament are required to discuss new rules, to change or amend or modify the existing legal provisions. Also, Consolidating Legislation is made to consolidate the provisions previously consisted of different Acts. It was the use of this Consolidation Legislation that created the Companies Act 2006. Case Law This type of law is created by the judges during the process of deciding cases. In the case law, there are two important doctrines. One is stare decisis or binding precedent and second is obiter dictum. Stare decisis or binding precedents are the previous decisions, which are those precedents that are needed to be followed by the courts, which are either equal or above them in the court hierarchy. The doctrine of binding precedents lies at the heart of the legal system of United Kingdom (Exam-kit, ACCA F4, 2007-08).And in the case of obiter dictum, the courts are not bound to follow them. In the legal matters, the case law are of great important and they provide sufficient amount of guidance to carry out the process of legal nature in case any legal problem is arrived. The European Union The United Kingdom is a part of the European Union. After joining the European Union, the citizens and the United Kingdom have obligation to follow the related rules of the European Union. The important areas where the rules of European Union are applied and which are relevant are: international agreements, internal treaties and inter nal protocols and the decision of the European Court of Justice. Custom Custom is a set of old laws. ‘Much of how Parliament does its business is not determined by rules but has become established through continued use over the centuries’- this is known as custom and practice (UK Parliament). These laws are followed for years. These are the local customs which have been in existence since time immemorial. There are many limitations in this source. As a result, there are less chances of this source to provide a reasonable current and future source of the contemporary law in United Kingdom. Effects of Legislation on business Legislation has some positive and some negative impacts on business. As we know there are two types of legislation- primary legislation and secondary legislation. Primary Legislation is carried out and done by the Parliament of United Kingdom. And, the Parliament has delegated the process of secondary legislation to some person or somebody, or a busin ess. Secondary legislation is also called as delegated legislation. The rules and laws made by with the help of secondary legislation have same legal force and have some legal effect as the Acts of Parliament. With the availability of delegated legislation, a business can make any rules and regulations that it finds reasonable and appropriate as long as they do not contradict with the rules and provisions of Acts of Parliament. If the rules passed with the help of

Sunday, October 6, 2019

Buy American Act for Government Contracts Essay Example | Topics and Well Written Essays - 750 words

Buy American Act for Government Contracts - Essay Example The provisions of the Buy American Act therefore ensure that materials for use in developing public facilities are product of the United States. The particularly designated materials under the act’s control are iron, steel, and their products. If a construction material is a product of foreign raw materials then it only qualifies for application in developing public facilities if at least fifty percent of its raw materials are domestic (Ncsl, 2009). The act however grants leaf for application of such ‘non-domestic’ materials, in the specified category, under three conditions. The first condition is if the material is not domestically produced in either desirable quality or quantity. Leaf is also granted in cases where application of domestic products under the category would inflate costs by more at least 25 percent. A leaf is similarly granted for use of ‘non-domestic’ materials if application of domestic materials would be contrary to the interest o f the American people. A contract under such waiver is however supposed to be reported in an official and written form. BAA regulations however exempt some countries, countries with trade ties to the United States. These countries enjoy the benefits as though their products were manufactured in the United States (Ncsl, 2009). Personal position over the Buy American Requirements The Buy American Requirements’ provisions are discriminatory, unfair and against the spirit of globalization and international trade. Selective waiver of the provision to some countries identifies discrimination against the countries to which total waiver is denied. The waiver is particularly designed to favor developed countries that have advanced technology into ‘large-scale’ production. Developing countries for example lacks the capacity to supply higher quantity of materials than can be produced by the United States’ domestic resources. This therefore means that only countries w ith high production capacity can trade in the regulated materials in America. It is similarly irrational to expect a developing country to exceed the United States in production capacity if both countries have the raw material. The act therefore significantly cuts off developing companies from trade in the specified materials in public facility development. While restricting trade with a foreign country would be rational, basing the reason on quantity is unfair to both the countries that with to trade in the restricted goods and the American taxpayers. This is because cheaper and higher quality materials could be derived from other countries whose production capacity might be lower than that of the United States. I therefore hold the opinion that the act is unfair and discriminatory may negatively influence the spirit of international trade between the United States and some countries (Ludwig, n.d). The Buy American requirement and the government position of a â€Å"free marketâ₠¬  The provisions of the Buy America act completely contradict claims of a free market in the United States economy. This is because the natural forces of demand and supply control a free market as opposed to establishment of control measures by the act. Developing rules to control the market such as restricting market access to specified sellers therefore undermines the doctrine of a free market system. This is because under free market economy, which America claims to have, trade initiatives are directed by people’s ‘self-interest’

Saturday, October 5, 2019

Assignment Essay Example | Topics and Well Written Essays - 250 words - 14

Assignment - Essay Example This allows each department to focus on one task, allowing the company to work faster. Some of the key departments in a company may be the finance department or the sales department. 3) Chain of command is how management delegates authority to individuals throughout a workplace (Chain of Command). Instead of one manager delegating tasks, department managers can give instructions as they see fit. A normal chain of command would have the president at the top, followed by the vice-president, and so on. 4) Span of control is the number of employees that a manager has under his or her control at one time. Department managers would have a span of control over the employees who they are responsible for. 5) Centralization is the process where key decisions are taken only by top management. On the other hand, decentralization places trust in employees lower down the food chain and allows them to make decisions for